Privacy Policy
This Privacy Policy explains how Better Deen ("we", "us", "our") collects, uses, and discloses your personal information when you use our mobile application, website, or any related services (the "Better Deen service" or "service") or anywhere we display or reference this Privacy Policy. It also explains what privacy rights you have and how to exercise them.
1. Collection of Information
1.1. Information You Provide to Us
We collect information you provide directly to us when you use the Better Deen service. This includes:
- Account Information: When you register for an account, we collect your name, email address, and authentication information. If you choose to register using a third-party service (such as Google Sign-In), we receive basic profile information from that service as permitted by your privacy settings.
- User Content: Information you create, submit, or upload to the service, including journal entries, goals, reflections, check-ins, habit tracking data, progress information, and any other content you choose to provide.
- Payment Information: If you make a purchase, our third-party payment processors (such as Apple App Store or Google Play Store) collect your payment information. We do not directly collect or store your full credit card information.
- Communications: When you contact us for customer support or communicate with us in any other way, we collect the information you provide.
- Survey and Research Information: If you participate in surveys, questionnaires, or research studies we conduct, we collect your responses and any other information you choose to provide.
1.2. Information We Collect Automatically
When you access or use the Better Deen service, we automatically collect certain information, including:
- Usage Information: Information about your interactions with the service, such as the features you use, the content you view or create, the time and duration of your activities, and your preferences.
- Device Information: Information about the device you use to access the service, including device type, operating system and version, unique device identifiers, mobile network information, and device settings.
- Log Information: Server logs that may include information such as your IP address, browser type and version, access times, pages viewed, and the page you visited before navigating to our service.
- Location Information: We may derive your approximate location from your IP address. We do not collect precise geolocation information unless you explicitly grant us permission to do so.
- Cookies and Similar Technologies: We and our service providers use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. See "Cookies and Tracking Technologies" below for more information.
1.3. Information from Third Parties
We may receive information about you from third parties, including:
- Third-Party Sign-In Services: If you register or log in using a third-party service (such as Google), we receive information from that service as permitted by your privacy settings with them.
- Analytics Providers: We may receive aggregated or de-identified information from analytics providers about how users interact with our service.
- Advertising Partners: We may receive information from advertising and marketing partners to help us understand the effectiveness of our marketing campaigns and to serve relevant advertisements.
- App Stores: If you download our app from an app store or make in-app purchases, the app store may share certain information with us as described in their terms and privacy policies.
2. Use of Information
We use the information we collect for the following purposes:
2.1. Providing and Improving the Service
- To provide, maintain, and improve the Better Deen service and develop new features and functionality.
- To personalize your experience and provide content, features, and recommendations tailored to your usage patterns and preferences.
- To process transactions and send you related information, including purchase confirmations and subscription updates.
- To respond to your comments, questions, and customer service requests.
- To conduct research and analysis to understand how users interact with our service and to improve our offerings.
2.2. Communication
- To send you technical notices, updates, security alerts, and support and administrative messages.
- To communicate with you about products, services, offers, and events offered by Better Deen and others, and provide news and information we think will be of interest to you (with your consent where required by law).
- To send you push notifications (which you can disable through your device settings).
2.3. Safety, Security, and Legal Compliance
- To protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
- To verify your identity and prevent fraud or other unauthorized or illegal activity.
- To enforce our Terms of Service and other policies.
- To comply with legal obligations and respond to legal requests from government authorities.
2.4. Marketing and Analytics
- To measure and analyze the effectiveness of our marketing campaigns.
- To understand how users discover and interact with our service through various channels.
- To serve advertisements for Better Deen on third-party platforms and measure their effectiveness.
- To create aggregated, de-identified, or anonymized data for analytics, research, and business purposes.
We will only use your information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
3. Disclosure of Information
We do not sell your personal information in exchange for monetary compensation. We may share your information in the following circumstances:
3.1. Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Cloud hosting and storage providers
- Data analytics providers
- Customer support and communication tools
- Authentication and identity verification services
- Payment processors (though we do not directly share your full payment card information)
- Email and push notification services
- Crash reporting and performance monitoring services
These service providers are authorized to use your information only as necessary to provide services to us and are contractually required to protect your information.
3.2. Advertising and Analytics Partners
We share information with advertising and analytics partners to:
- Measure and analyze usage of our service and the effectiveness of our marketing efforts
- Serve advertisements for Better Deen on third-party platforms
- Help us understand user behavior and improve our service
These partners may use cookies, pixels, and similar technologies to collect information about your activity on our service and other sites and apps. In some jurisdictions, certain advertising and analytics activities may be considered "selling" or "sharing" personal information or "targeted advertising." See "Your Privacy Rights and Choices" below for information about how to opt out.
3.3. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or transition of service to another provider, your information may be transferred as part of such a transaction. We will provide notice if your information becomes subject to a different privacy policy.
3.4. Legal Requirements and Protection of Rights
We may disclose information about you if we believe it is necessary to:
- Comply with applicable laws, regulations, legal processes, or enforceable governmental requests
- Enforce our Terms of Service or other agreements
- Detect, prevent, or otherwise address fraud, security, or technical issues
- Protect the rights, property, or safety of Better Deen, our users, or the public as required or permitted by law
3.5. With Your Consent
We may share your information for other purposes with your consent or at your direction.
3.6. Aggregated and De-Identified Information
We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you. Such information is not subject to this Privacy Policy.
5. Third-Party Services and Links
The Better Deen service may contain links to third-party websites, applications, or services, or integrate with third-party platforms (such as authentication providers, app stores, social media platforms, or analytics services).
These third parties have their own privacy policies that govern their collection, use, and disclosure of your information. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.
For example, if you access Better Deen through a platform such as a mobile app store, that platform has its own privacy policy. If you use a third-party authentication service to sign in, that service's privacy policy applies to information they collect.
6. Data Security
We use reasonable administrative, technical, and physical security measures designed to protect the information we collect from unauthorized access, use, disclosure, alteration, and destruction. These measures include encryption of data in transit and at rest, secure access controls, and regular security assessments.
However, no security system is impenetrable, and we cannot guarantee the absolute security of your information. The transmission of information via the internet is not completely secure, and although we do our best to protect your information, we cannot guarantee the security of information transmitted to or from our service.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us at info@betterdeen.com.
7. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine our retention periods include:
- The length of time you have an account with us and use our service
- Whether you have requested deletion of your information
- Whether we have a legal obligation to retain your information
- Whether we need the information to establish, exercise, or defend legal claims
- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)
When we no longer have a legitimate business need to process your information, we will delete or anonymize it, or if this is not possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from further processing until deletion is possible.
8. International Data Transfers
Better Deen is based in the United States. If you access or use our service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where we or our service providers operate.
These countries may have data protection laws that are different from the laws of your country. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.
For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on appropriate legal mechanisms for international data transfers, such as Standard Contractual Clauses approved by the European Commission or other legally approved mechanisms.
9. Your Privacy Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. These may include:
9.1. General Rights
- Access: You may request access to the personal information we hold about you.
- Correction: You may request that we correct inaccurate or incomplete personal information.
- Deletion: You may request that we delete your personal information, subject to certain exceptions.
- Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
- Restriction of Processing: You may request that we restrict the processing of your personal information under certain circumstances.
- Objection: You may object to our processing of your personal information under certain circumstances.
- Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw your consent at any time.
9.2. Communication Preferences
You may opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. You may also manage your email preferences through your account settings. Even if you opt out of promotional communications, we may still send you non-promotional messages relating to your account or our ongoing business relations.
9.3. Advertising Choices
You may opt out of certain advertising-related uses of your information:
- Mobile Device Advertising Settings: You can limit ad tracking or reset your advertising identifier through your mobile device settings (for iOS, go to Settings > Privacy > Advertising; for Android, go to Settings > Google > Ads).
- Industry Opt-Out Tools: You can visit the Digital Advertising Alliance's opt-out page (optout.aboutads.info) or the Network Advertising Initiative's opt-out page (optout.networkadvertising.org) to opt out of interest-based advertising.
- Cookie Settings: You can manage cookies through your browser settings as described in "Cookies and Tracking Technologies" above.
9.4. Rights for Specific Jurisdictions
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another U.S. state with comprehensive privacy legislation, you may have additional rights, including:
- The right to know what personal information we collect, use, disclose, and sell or share
- The right to request deletion of your personal information
- The right to opt out of the "sale" or "sharing" of your personal information for targeted advertising
- The right to opt out of automated decision-making or profiling
- The right to non-discrimination for exercising your privacy rights
- The right to correct inaccurate personal information
To exercise these rights, please contact us at info@betterdeen.com. You may designate an authorized agent to make a request on your behalf. We may need to verify your identity before responding to your request.
9.5. European Privacy Rights
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and equivalent laws, including the rights listed in Section 9.1 above.
The legal bases for our processing of your personal information include:
- Performance of a Contract: We process your information to provide the Better Deen service to you.
- Legitimate Interests: We process your information for our legitimate business interests, such as improving our service, preventing fraud, and conducting analytics, where such interests are not overridden by your data protection rights.
- Consent: Where we have obtained your consent to process your information for specific purposes (such as sending marketing communications), you have the right to withdraw your consent at any time.
- Legal Obligation: We may process your information to comply with our legal obligations.
You also have the right to lodge a complaint with a supervisory authority in your country of residence, place of work, or place of alleged infringement if you believe our processing of your personal information violates applicable law.
To exercise any of these rights, please contact us at info@betterdeen.com. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.
10. Children's Privacy
The Better Deen service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us at info@betterdeen.com. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information.
For users between the ages of 13 and 18, we recommend that you obtain permission from your parent or guardian before using the Better Deen service or providing any personal information to us.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will update the "Last Updated" date at the top of this Privacy Policy when we make changes.
If we make material changes to this Privacy Policy, we will provide notice through the Better Deen service, by email, or other means as appropriate and as required by applicable law. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Your continued use of the Better Deen service after any changes to this Privacy Policy constitutes your acceptance of such changes. If you do not agree to the revised Privacy Policy, please stop using the service.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: info@betterdeen.com
We will do our best to respond to your inquiry promptly and in accordance with applicable law.
Last updated January 20, 2026